Brittany Ferries Case Study

Macintyre Scott Xtra (MSX), leading specialist in bonded warehousing, is celebrating working with Brittany Ferries for 30 years.

During the past three decades MSX has enjoyed a close relationship with Brittany Ferries after providing an efficient and secure distribution service of confectionary, food and alcohol for the leading ferry operator.

Nicola Ridges-Jones aboard the Mont St Michel, with the ferry’s purser Ronan Craff

Nicola Ridges-Jones, managing director of MSX, said: “We are so proud to have worked with such a prestigious company as Brittany Ferries for the past 30 years. We will certainly be celebrating to mark this anniversary.

“We believe our consistent level of excellent service has been the foundation for us forging a close relationship and allowing us to support Brittany Ferries in improving its Routes-to-Market (RTM) and, therefore, on-board performance.

“We have supplied Brittany Ferries with a broad cross section of items ranging from premium beers and spirits to confectionary over the years. 

Catherine Querné, Onboard Services Director at Brittany Ferries, said: “We are delighted to celebrate 30 years of working with MSX. 

“Our relationship with them has grown over the years because of its excellent service and range of products which has helped improve our Routes-to-Market. They have never let us down and we look forward to working with them in the future.” 

MSX has been providing its service from initial import to final delivery for recognised brands such as Carnival, the UK Armed Forces and World Duty Free for over 35 years.

Brittany Ferries

BAI UK // 20th August 2012

In the 11 years we have worked together, Brittany Ferries have become the clear market leader across the Western Channel.

Brittany Ferries compete in a price and speed-driven market, but by positioning them as the relaxing alternative start to your holiday, we helped retain their premium pricing strategy, and expand their services while others have cut back.

Our campaigns are totally integrated across all media and brand and ad tracked for response and sales.

In 2011 we won Gold in Campaign of the Year category, at the CIMTIG Travel Marketing Awards for our 2010 campaign to steal share from air and P&O on the Spanish route. The campaign was very successful:-

  • Passenger volumes to Spain were up 44% for the year ending 30 September 2010
  • Email open rates for this campaign were up to 44% (against a benchmark of 18%)
  • Click-thru rates more than doubled to 8.3%
  • There was a 20.2% increase in new visitors to the BF website

In 2011 we targeted  south-west London and family business in particular, and achieved growth of 12% and 9% respectively.

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